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Udaan is a B2B Trade platform, designed specifically for small & medium businesses in India. It brings traders, wholesalers, retailers and manufacturers in India on to a single platform. With real insights into active trends, and great B2B trade features, Udaan brings to them the power of technology to scale & nurture their business.

udaan is a Business to Business (B2B) ecommerce platform, designed to solve core trade problems for small, medium and large businesses across India. It is the largest such national distribution platform of its kind enabling retailers and businesses to source merchandise from manufacturers, brands, white labels, importers etc. on a single platform. udaan brings to users the power of technology to grow their business.

The easy-to-use app gives them the power to:

BUY & SELL on their terms with secure payments and hassle-free logistics

GROW their network through access to new regions and customers for brands,manufacturers and marketing & sales support for retailers and businesses

DISCOVER customers, suppliers and products across multiple categories

CONNECT directly with sellers and interested buyers to discuss trade


Make a purchase at the click of a button if you want to buy or post details of a product if you want to sell - add the details - udaan facilitates secure payments and handles all logistics as well


udaan provides access to new markets with a fast, low-cost, low-wastage, highly-reliable shipping & delivery system across India for its buyers and sellers. udaan Capital, the NBFC arm focused on SME financing service, provides financial products for sellers and buyers to grow their business


Businesses can reach out to buyers and sellers across the country. The udaan marketplace facilitates efficient and convenient transactions by offering low and best price, good quality and best selection to its retailers.


udaan enables direct connect between buyers & sellers which allows one-on-one discussions to negotiate terms of trade between transacting parties. The chat feature allows you to have a personal and secure conversation in real time, in a language of your choice. The entire experience is seamless. - B2B Buying for Retailers

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