Innovation b2b industry website advertising to promote client's effect
To get to the effect of fee increase as a b2b website operation of the most important work to catch. this is related to the web site will be growing, and even said to be done and put the key link. after years of operation site b2b industry in the process, but i found to improve the ip and pv are very important,the innovation of the b2b websites are most important also. For advertising and the user experience of site itself and the user is hoped that the web site without a commercial search results are fair, your web site without advertisements, but not possible to the conflict the business model.
For example, Tv programs for instance, will in the best part of television advertisements, but also have a slogan: advertising wonderful. if a variety show, the host will remind you of the advertisements, please don't go away and be back soon.. B2b industry site must let ad is also very concerned about the user, to achieve good effect of advertising, continuous innovation advertising, the first is the design innovation, and commercial advertising, the second is to show the way, owing to the message of innovation and customer and advertising industries related to those areas, not discuss here, this article mainly discuss advertising displays of innovative ways.
Here to explain the articles from the portal b2b industries related to tactical 12 chapters: b2b trade portal to the promotion, section 4 of the large part, we see most are not my creation, many more are included some good new advertising, let us learn. but there were also part of my own innovation and the effect is very good.
1.Put the advertisement on the interactional function, to get the better effect from the users, and will be easy to be seen.Such as: “Music of BU BU GAO MUSIC MOBILE,HAPPY GIRLS”, is the crown name. similarly, the site of special event may give to the customer, grouped together under the web event to the customer may, for example, had been dubbed "the tencent entertainment," the columns or special event to the customer, such as the founding anniversary of the group will the sponsoring Meidi a lot of 60 years of thematic web site, simply an advertising effect.
Contacted b2b industry on the web site, some common interactive features can add the word commercial advertisements or picture, such as: the forum, blogs a response to comments and a word when: "coca-cola" friendship remind you, please answer the question; article on information of local plus: "coca-cola" advise you to: concern of dynamic and industry to make correct decisions! Coca cola would like to replace in advertisement. you can also put an advertisement for a response to the background, which, alas! baidu community in this operation, the network client's products will be made a video playback background pictures. you can also improve the equipment and materials related to the famous brand image make blogs a template, for the user to select. In short, and the implantation, the more susceptible to everyone's attention, more effective. but the place of ad, it's nice and high quality products, otherwise we might be really alien.
2.Help and guide the marketing knowleage to the client, use the community resources
If b2b industry website of the community in very well, will not only in the advertisement for a picture such a simple marketing. the unique characteristics of the community, many new marketing mode used. for example, the qq a brand of space and time of net or a celebrity home page on internet, these too are based on the community a new marketing ways. Because of the community activity very much, and sticky all the customers and service personnel are to guide them to the community activities to the customer's signature on the picture and text to the signature on the main product and contact, guide them to share technology and management and marketing knowledge, and issues related to industry, to marketing promotion of knowledge. about how to build a man was very high b2b industry website community,,you can refer the the trade portal planning tactical research report chapter viii of 3, 4, 5, we won’t do any detail instroduce here.
B2b web part of the industry and clients, not only help him to the official space, led him in the community activities. it can to edit the original articles to the customer name to his blog and recommendations; and in their name to the community, such approaches can charge the customer has no time, and not of the professionals, not make use of community to promote and let users to gain a free and marketing promotion, this is what we can’t bear. Some people will be affected by the fair, but don't worry, we must pay attention to provide most valuable technology, management and marketing information, and the pure ad, ordinary consumers will like it, and the community, the number of users, only 5% of the whole community would not be in the atmosphere and impartial in effect.
I once do a test, the customer information in the community is very perfect, and elaborate design of animation, in the advertising sign, and let the customer's account to respond to customers of the related problems, po-wen, a week, and saw the flow of 25% are from the community, one month to get on-line message to 30% from the community to fully proved the correctness of this conclusion. 。The second week i went to the editor of a hot issues in an article po-wen to account to send customers article and recommended, click on the good and the response, the text to the business site to read the article number of 10%. once again prove that this view.
3. Put the initiative websites on the place which the users are most concern and caught their eyes, and it will be most easily to click on by them.
A web site, there are many pages of a page, column, in the second page, and so on, we must analyze the page of the most likely to be the target customers see that those types of clients hoping to the section has effect. Advertising banner ads and written into the banner by the animation image is very common advertisements, if a user find, reading the content it appeared in front of the ordinary web users, user will not be specially to see the advertisement for advertising. Netizens a page of the greatest concern, including: the first place, the next part of the content, the more to attract attention. the first screen of the left or right, next to the part of the page content; the next to a site content and because many people have to pull the pages of web page, in particular, the final page, because there is no other effect on the bottom of his vision, he must have seen the advertisement, as is the bottom, Damage to the page, will not affect the user experience. we can put a lot of advertising, for example, and some 3,960,000: banner size - 120 px, the effect is very good. on the contrary view many web pages of advertisement is the central to the user, advertising, the effect is not very good.
Because if the advertisement is too big, will affect they users to use them, if it is too small, also can't cause a user attention, so about the advertisements, there are many display methods: sina and wanyi, they use the advertisements on the first page in the first screen for about 10 seconds, then automatically disappeared, users must give a hoot; when the mouse in the net about the chinese side and commercial advertising automatically, fully to your attention. when the mouse across this is a video playback page to the right of the commercial, advertising can be automatically enlarged; the rest of the internet, you will see a lot of commercials using a video with the sound of a better mode, to attract the eye.Usual we have to be more careful with that will find more of a good way for himself.
Text advertising for its take place in the destruction of the page to users, reading of the impact was small, can put more places from a site content and more recently, for example, in content and articles that the product, add a link to the introduction of the page; Can also be placed on the section of the navigation, such as advertising target customers want to purchase the factory, and text links to the advertising often want to see information module navigation on, with an appeal to the text links to get attention and, in particular, attention, and text links to a point that's all right, we must have enough to attract the eye, or you will have a very bad effect. For example: Editor such as the title of eyeballs, is also known as the title of the party; the federation of advertising, search engines for the promotion of the text is very common, the title is very attractive to eye.
4. Site for the position of the cycle of a massive ad, will be very effective
Too close to the content of the advertisement is placed on the user experience, especially put a lot of ads and more influence on the user experience, if the site for a position to develop and put a lot of advertising, it is not affect the user experience, as adverting is easy to cause a user attention, it would be very nice. A brief introduction to the three way: a, as the at each level 3 and some 3,960,000 in the bottom of the page to the px - 120 banner advertisement in the form of a member of the charge for advertising; B, many of the page content is very long, page, there will be very high on the width is narrower, but you can put a high level of advertising; C, each page of the lower right corner, you can make a show window, the content and advertisements are placed, but provides that each user, only the ten times, many do not play out, it can be a good balance between advertising and the user experience. A, b two locations of advertisements must be large, the effect would be fine. can i help site all client design a big advertising, the cycle is in a, b two free position, must be brought good results.
According to statistics, in many sectors of the web site, about 50% of the traffic is a user from a site search engines for the page, and many visitors to the final page content after that, went straight off the page, will not enter the site first and second column, And advertisers are considering buying a web page or column of the second page advertisement, few people will spend money just to buy the final page advertisement, but they won't amount and clicking, I once do a test, i observed a web page on the advertising of hits, i'm on the web gave him three advertising, except for the first page advertisement, and an idle position of the chain, a bank and the location of the giant size: 200 - 400 px, 40 a customer display, a result the result that i was surprised by 40%, on guan advertising, 15% from the text, click links from, customer really buy position, click on the amount of only 45%.
5. Try to let the buyer to find the paid members but not the free members
Here in front of the members of the marketing and advertising, because it is merely a form of advertising. when the buyer to b2b web site, mainly to purchase the product, or cooperation, but not those buyers are charged, the membership is free, just think of the product or the company is he needs to find and material wealth, it looks very true, he would have to contact. B2b as a web site managers, must lead a user preferences fee or advertisement of the client, and not to choose fewer or to free choice, because the membership is limited. they charge customers on a bad effect, rates will be very low.
A. The search result, the classification of products displays the directory priority for paid members
Whether members of the product, or is there a charge; in accordance with the member companies are classified, or search results will be given priority to display fee, but i have just said, is not say you to display in the front, the buyer must find the members. therefore, there must be a series of business model, such as: the independent members have the shops, you can bind the domain and charges are independent members with business web sites, and to buyers need to understand the information show very clearly, And fully demonstrate the strength. and ordinary members have shops, the display of information is very simple. this is not only by and by the sort of business information, and more honest information guide the selection of priority for members, call them and send the message enquiries.
B. Recommend the paid members' products
Web page, and second column page, column, some of the three locations in the relevant product or company to some, the high integrity of recommendation to show in detail, or the latest products. these positions will be priority for members' information, the module, for the practical and provided opportunities to many members present, in accordance with the actual situation is much do you recommend some reason.
C. recommend the paid members' company and products on the title
The supply of products, suppliers, will be subject to special, and take these pages and to buyers for the convenience, for example, in jiangsu province: recommend the most special clothes. then looking for jiangsu dress plant the buyer will know that you gave him a good help, because the charge of the enterprise, integrity and most distinctive, Website edit the most clearly its characteristics are those in the introduction fee, most of our enterprise and promoting the effectiveness of the membership. Similar can make some special ： the lowest price for such and such a machine, a dusky most suitable for the client machine, also recommend that we are in for the convenience, our charges for providing the effect of promotion. Ali baba, he was in this regard, the computer network do well, we can learn in each section to a buyers prefectures and to recommend the buyer of these topics, the supplier will be to bring about very high number of hits.
6. Put the advertisements as the patient information and knowledge, and let the users feel that the advertising is not as advertising, the more likely to be accepted by the users.
The implantation of the information industry, knowledge and other articles, as commercial advertising, the mode in fact, very common, newspapers and periodicals have been in use, on the innovation. B2b site but a part in the industry to promote the scheme did not adopt this approach and saw many websites have a soft, some may say that it is very poor, even see, that will be out, angry not to read this article. The first is that article did not, do not let the reader has a very big, soft the success is to let readers, the author is a win-win situation. the second is to advertise the product is really very bad, and well spoken, or the product is not popular, the reader if you promote the product that he was sick, your site is beneath credibility, the win-win situation, is to promote product was indeed, the reader will thank you for telling him what a good product; Third, the patient's advertisement is too stiff, and the relationship, the article can not be extended.
Website edit the reporters will be the original some industries, in the article sometimes involves web client's business, such as: illustrate some enterprise profile and interview some enterprises, some problems that involve some enterprises, the reporter must be aware of the fees and charges for the enterprise, these are recessive means to promote the customer.
At the same time, the enterprises directly report introduced the latest product or activity, to business leaders in interviews and corporate leaders for the industry to a certain matter, for the future trends in forecasting, hot technical questions, the reader, no ads, but knew the latest dynamic, learn the business sector latest knowledge, this essay more popular, Also in the understanding of the company and products to customers the best effect. the ending of the article can change the way of contact angle, such as: want to know more, please contact them: contacts, the telephone, mobile phones, qq for contact, users may not think this is the advertising, the help him and let them in question is directly related to the people, it also provides for a targeted customer. This model is the most critical ： should take the initiative to write to the customer provides that each year, customers have to write him three to six article report., second for a customer without talent have no consciousness. To the establishment of information exchanged articles of the web site to promote information league, the portal b2b industry in the promotion of tactical secrets of the fifth chapter of a detailed explanation is 3.2, the report of the customer information, and the implantation of soft, to more quality and internet web site to reprint all will be reproduced in the spontaneous each other, forming a virus, the marketing promotion. Potential clients in the search engine and the relevant website, the forum, blog will find the reports of enterprises and the implantation of the documents, help customers to the extent of the marketing and propagated effect.
Essay at this point, i believe that there are many innovative methods that you can go to a commercial way. we have to continue learning and continuous innovation.