The Method of the B2B marketing

The aim for the b2b is popular during the small factories and the people who are working for the trading business, the promotion of policies to promote opportunities for each of the potential for business users to lead a user to understand and use b2b platform, through the internet means of culture, the brand products, services and ideas across to the target users, allowing more users find our way through the promotion and formed the valid user.

1.The aim of the marketing
Through broad and effective, will the impact of the comprehensive b2b platforms extend to the internet every corner of a worldwide leading trade center network, the most influential and vitality b2b e-commerce information interaction platform, nationwide, including the construction industry, geography, enterprises and institutions of the yellow pages through professional services and network technology, smes build security and stability, efficient and fast and practical comprehensive platform.

2.The initial plan and schedule (promotion plan in the four steps)
The first step:construction and testing period for the site search seo be optimized within and to optimize

Work in construction sites:completed within one month after the adjustment, too long and change to a web, can only mean that the not mature.

The third step: realty for site consolidation (do to promote such as blog promotion, bbs, soft the news spread waiting for channels to promote);

Arrangements: valid contents of publicity will be a long-term plan of work is valid user, the direct means is b2b platform important drivers, in the stable after the traffic will be appropriate to decline.

The fourth step: including outside links, strategies and channel and site of the brand shops and distributors union federation;

Arrangements: how will existing resources of the rapid integration and development are speed, and promote brands such as internet b2b the first gateway, this is the key to stability, development and the referrals the most extensive promotion model brand.

3.The details of the b2b promotion
First step towards integration and structures optimized web site seo.

A successful marketing activities must have enough to appeal to marketing products and effective marketing promotion to full integration to promote

a. A web page frames, the content of optimization: page content link between the modules be reasonable and layout to be logical, especially of the home page of the external link must have a strong relation and synergy, a content page of links between the need for a certainty, the search for web page on the more important role to play, as few as possible for users on the back button and a reasonable choice links page is in the new window open. few pictures as a column with a caption, as far as possible to search all absorbed all the contents page.

b. meta tag of the web page design, the page header:a choice to the page content and theme, the withdrawal of the page to the keyword, but with a keyword not be repeated n time, the same keyword try to keep in three or five times. choose your keywords within pages of a page, you may be some of the descriptive text.

c. each page of the density of the keywords appropriately enhanced ：page, a content page increase in density, but not in the pages to repeat too much, and in accordance with the page, the density of 5% on within a reasonable increase in density to enhance the search for web pages of promotion disposed him, to act powerfully.

d. page links to the validity error: try to avoid a link to inspect all links to the effectiveness and legitimacy, and links page content relation.

e. Site valid contents of the content of: effective is users to browse the web site of the basic factors, it is also a web based, with the contents of the propaganda effect is the most effective strategy, the introduction of the most effective possible the content of web site operation is also an objective factor in the long and full use of the quality of the contents of the web site to provide users with valuable: information, and for web site of promotion, therefore, the site before the formal business, Effective the introduction of information is also very important, to valid contents for a long time to come. the introduction of their work includes: (1) to fill the company’s detail information; (2) Product information and business information filled; (3) information of the information; (4) talent recruitment information filled; five) effective member site (reference web site of the structures).

f: Making reasonable site map :for users to make good use of simple web site features and a list of modules and try to spread out the key module, if the aisle and the help center, the registration, the more quick understanding of the main function b2b platform and the basic framework, allows users to find himself in what they need, meanwhile, search engine spiders program provides a fast and let the search of better to know the site structure layout, it can follow a site map to provide internal links to other web pages search. Site map of the construction include ： 1) to navigation, columns, and part of the key, and importance of the content of the site map; 2) index for each link provides a brief description of the statement, the description of target of appropriately increasing links to key words; three) for the average spiders only to catch the first three levels of the page, a site map contents try not to be too thorough page links.